Search Engine Optimisation

Search Engine Optimisation refers to designing, developing and building your website in such a way that Search Engines can find your site easily and make it visible to the person who is using the search engine to find information of relevance to them.

Some examples of search engines are:

- Google

- Yahoo

- Ananzi

Why is SEO important?

You need to be aware that it is not just enough to create a website and expect it to kick-start your online presence. Why? Because a website needs some investment for it to start showing you returns. Just like in the real world, you are competing against thousands, if not millions, of other websites out there - and there is no magic 'Internet Fairy' that announces your website to the world and makes it appear on the first page of Google when someone types in 'veterinarian'.

Let's look at the scenario of putting up a shop. If you build your shop in a little dark alley, regardless of how much money you spent on the shop front and on making it pretty, if you don't advertise your shop you are most likely not going to get any feet into it. And feet, in Internet terms, are called 'visitors'. You need visitors to your website in order to make your website really work for you.

Your website might therefore need some optimisation in terms of keyword usage, titles and meta tags; as well as have some effort put towards promotion on the Internet through various means to get more traffic and ultimately more customers.

For any website to be remotely effective it has to be found by the target market of the vet who wants to communicate to their clients or potential clients or customers. Most veterinary practices are demographically bound and therefore there is an art to getting the pet or animal owning population of the specific demographic area a veterinary practice or veterinary retail outlet serves, to find the website of this veterinary business on the World Wide Web. The fact that the internet serves a worldwide community makes it that much more important that a website is built with its end user in mind. If the rest of the world, who cannot physically interact with your veterinary business, finds your veterinary business online, there may be little or no value to you as a vet, to have communicated to them in the first instance.

At Vetwebsites we make sure that we tailor make your website for the client you want to interact with be it a dog owner or a cat owner, a farmer or a horse breeder. We pay attention to who you want to sell to you how they are likely to search for you and your veterinary services on the internet.

Search Engine Optimisation is never a static once off process. Because millions of new web pages are added to the internet every day all of these pages compete for the best spot on a search engine. Various tools and strategies in terms of the design, the coding behind a website, and the content and presentation of the website form part of ongoing search engine optimisation. Some companies even offer search engine optimisation as a standalone service by which a designated person is assigned to make sure your site continuously hit the top spot on search engines.

We strive to make websites for vets "search engine friendly" which means that the designs, menus, content management systems, images, videos, shopping carts, and other elements are all optimised for the purpose of search engine exposure.

If you have chosen the gold or platinum packages we will make sure that your website is optimised in the following ways:

1. A website that is cross browser compatible – W3C compliant – Internet Explorer 10 and up, Chrome and Firefox.

2. Proper research of keywords - in consultation with the client – as well as the correct writing of meta tags on the source page, and the correct design and layout in order to make the site and its' contents as visible as possible to the search engines.

3. A built in tracker that gives important detail of not only hits to your website, but about which search engine was used; which keywords did the trick; from which countries/areas the enquiries emanated; summaries of hits per day, per week and per month; and more.

4. Free submission of your completed site to major search engines. A very important part of Search Engine optimisation is managing the content of your website. If we build a website for you and it is left without ever updating or managing the content of your website, the chances are likely that your rankings on search engines will progressively deteriorate.